Marienberg is CropX in Chile

From the ground to the cloud, and back to the ground:

CropX and irrigation optimization

Marienberg is proud to represent CropX, a field information consolidation system that provides irrigation and fertilization recommendations based on sophisticated algorithms, which allows saving resources such as water, energy, labor and fertilizers, obtaining a higher yield of crops.


The demand for water continues to grow; it has increased 60% every decade in the last fifty years. Within twelve years, more than two-thirds of the world is expected to experience water scarcity. Water scarcity has imminent and far-reaching implications, as more than 40% of the world’s food comes from irrigated agriculture.

CropX’s system “listens to the soil” and combines information from different sources in order to provide each part of the field with exactly the amount of water and nitrogen it needs at the right time. The service saves more than 30% of the water used to irrigate large fields.

The solution

CropX wanted to offer farmers drastic water and energy cost savings, increasing yields by optimizing irrigation. In addition to optimizing grower efficiency and yields, CropX set out to create a system that could have a positive impact on water conservation. Unlike today’s irrigation systems, which waste a lot of water by irrigating fields evenly, the CropX system “listens to the ground” and provides each part of the field with exactly the amount of water it needs.

“Our pattern recognition analysis methodology and algorithms thoroughly analyze the field, its soil structure and its condition. This all happens in the cloud,” says Isaac Bentwich, CEO of CropX. But as impressive as the system is, farmers need to be able to run their business themselves. They don’t have time to deal with strict technical requirements and complex setup and usage rules.

Scalable and easy to use

Soil sensors are easily screwed into the ground, no prior installation knowledge is required, allowing the solution to be quickly scaled to other barracks and field areas. Once installed, they begin to instantly transmit the information to the centralized platform, through the mobile network available in the installation area (if the area does not have coverage, the data can be downloaded via bluetooth to a smartphone and then uploaded to Internet when you have connection). The information is collected and sent to the cloud to be combined with other data, which will be sent to the CropX smartphone or web app, along with recommendations for how much and when to irrigate and fertilize.

In the cloud, CropX’s pattern recognition analysis methodology and revolutionary algorithms and software thoroughly study the field, its soil structure and its current state to determine how much water each zone needs. The platform can even be connected to the installed irrigation systems so that these automatic settings order the opening and closing of the irrigation system accordingly, obtaining intelligent and automated irrigation.

The farmer can see the irrigation maps and the status of it on his mobile phone or on the web interface, and modify what he needs with a few clicks, from anywhere in the world.

What do the sensors measure?

Each sensor collects moisture, temperature and electrical conductivity (EC) at multiple depths. Intervals of data measurement and transmission to the CropX cloud can be remotely configured and adjusted to each crop’s unique needs.
All of the data is geo-tagged based on GPS coordinates creating geospatial time series for all measured data.

  • Moisture: Measurement of volumetric water content (VWC) values via ADR sensors. Moisture values are converted from electric impedance to VWC levels using a proprietary self-calibration method. Moisture values have an accuracy of +/- 0.5% across a range of 0-60% VWC.
  • Temperature: Temperatures are measured with an accuracy of +/- 0.5°C (max) and an operating range of -10°C to +70°C.
    Each unit also measures the internal temperature of the unit above ground, which can help with increasing the precision of weather data.
  • Electric Conductivity (EC):Measurement in decisiemens/m, with an operating range of 0-5 decisiemens/m (bulk), representing the soil salinity level, which can be used to manage crop salinity regime.

The information from the sensors, added to the meteorological projections and analysis of satellite images, allow CropX to give correct recommendations so that agricultural production is maximized at a lower economic and environmental cost.


Installation kit

Yearly subscription


1 + 9 =

× ¿Cómo puedo ayudarte?